Anthracite AI
SolutionsCapability

Which dollar produced which invoice.

Most businesses can name their ad spend and their revenue, and nothing in between. We wire the path — click, call, booking, invoice — through the tools you already run, so every marketing dollar gets a verdict: kept, cut, or doubled.

What we build
01

Click-to-invoice tracking

The full path from first touch to paid work, joined across your website, phone, and billing.

02

Call tracking that survives the phone

Calls carry their source with them, so phone-heavy businesses stop flying blind.

03

Server-side events

Ad platforms fed real outcomes from your systems — not a pixel's guesses.

04

Cost per closed job, by source

The one number that decides next month's budget.

Instrumented on ourselves

We built this pipeline for our own funnel first — pixel, server-side events, session analytics, and the database rows behind them. It's how we caught a silent form bug that analytics alone couldn't see.

How we built and instrumented it →

Either way, you can read a finished Leak Report in full before you talk to us — a full worked example →

Common questions

What owners ask before they commit.

Why can't I just use Google Analytics for this?
Analytics tells you what happened on your website, not which website visit became a paid invoice. The gap between those two is where phone calls, quotes, and closes live — which for most service businesses is the entire buying process.
Does this work if most of my leads come by phone?
Yes, and that is the case it is built for. Calls carry their source through to the booking and the invoice, which is the exact link phone-heavy businesses are usually missing.
What does attribution cost to set up?
Deeper consulting and solution builds start at $1,000. The price depends on how many channels and tools have to be joined together. You get a fixed quote after the free Leak Report.
How long until I can trust the numbers?
Roughly one full sales cycle after it goes live. The plumbing is built in four to six weeks, but the data only becomes decision-grade once enough leads have travelled the whole path from click to paid.
What if it shows my marketing isn't working?
Then it has already paid for itself. Knowing which half of the spend to cut is usually worth more than any optimisation we could make to the half that works.
Often built alongside
AI outreach & follow-upEvery lead followed up, in your voice.Explore →AI business analysisYour own numbers, in plain English.Explore →AI voice agentsEvery call answered, qualified, and booked.Explore →

Related reading — Everyone is quoting the 95% stat wrong.

Would this pay in your business? Let's find out first.

We don't open with a build — we open with the Leak Report: a free first call, then a written diagnosis of your pipeline with a dollar figure on each gap. If this build isn't where your numbers say the money is, we'll tell you what is.

Get your free Leak Report →All solutions →

Agency or consultancy with a client who needs this? We build it under your brand →

Anthracite AI is an AI consulting and engineering firm that builds AI systems for small and mid-sized businesses. Based in Charlotte, NC, working with businesses anywhere in the US.