Notes from the field.
What worked, what didn't, and what it cost to find out.
2026-08-197 min
You're not behind on AI. You're leaving money on the table.Most owners are already using AI somewhere. Far fewer have put it inside a process — and that gap, not budget or talent, is where the money is sitting.2026-08-196 min
What does AI consulting actually cost a small business?Almost nobody in this category publishes a number. Here's ours, what moves it up or down, and how to tell whether a quote you've been given is fair.2026-08-197 min
Where AI actually pays in a home-services businessWe built an AI receptionist that answered live plumbing calls. Here's what earned its keep, what didn't, and the one number that decides whether it's worth it for you.2026-08-035 min
Everyone is quoting the 95% stat wrong.The most-repeated number in AI isn't about your business — and what it actually measured is worse news for consultants than for owners.2026-08-036 min
58% say they use AI. 17.7% actually pay for it.A survey and 4.6 million bank accounts tell two different stories about small-business AI — and the gap between them is where the money is.