SolutionsCapability

One place for every lead, call and job, with the AI doing the typing.

  • Every lead, call and job in one place, filled in by the AI
  • Agents inside: call logger, follow-up rep, email drafter, scheduler
  • Custom when you've outgrown your CRM; the AI layer on top when you haven't
People search forAI CRMcustom CRMCRM with AI agentssales pipeline automation

We run our business on it

What we build
01

Custom pipeline

Stages, fields and views that match how you actually sell, not a template you've been fighting.

02

Agents inside the CRM

A receptionist that logs every call, a follow-up agent that works the pipeline, an email assistant that drafts the replies. All writing to the same record.

03

Workflows that run themselves

New lead → qualified → quoted → booked → reviewed, with the reminders, texts and handoffs firing on their own.

04

Reporting you'll actually read

Where leads come from, where they stall, what each source is worth. One dashboard, real numbers.

We run our business on it

Our own CRM and power dialer, built from scratch: lead scoring, a call queue, a prepaid credit ledger, a customer portal, and the receptionist's call logs all in one system. It's how we sell PlumbDesk every day.

See what we built →

Either way, you can read a finished AI Opportunity Report in full before you talk to us — a full worked example →

Common questions

What owners ask before they commit.

Should I build a custom CRM or buy one?
Buy one unless you've already outgrown it. Off-the-shelf CRMs are cheap and good; a custom build makes sense when your process doesn't fit any of them, when you're paying for seats and features you don't use, or when you want the AI agents and the data under one roof. On the free call we'll tell you which one you are.
Can you add AI to the CRM I already have?
Yes, and that's the more common project. We connect agents and workflows to Follow Up Boss, HubSpot, Jobber, ServiceTitan, Housecall Pro, GoHighLevel and most systems with an API, so your team keeps the tool they know.
What does a custom CRM cost?
It depends on how many stages, integrations and agents it carries, and you get a fixed quote after the free first call. We'll also tell you what it would cost to keep, because a CRM is something you'll run for years.
Who owns the data?
You do, in a database you control, and you can export all of it at any time. That's one of the main reasons owners choose a custom build over a subscription.
How long before my team is using it?
Agreed with the quote after the free first call. We build in stages, starting with the pipeline your team touches every day, so people are working in it before the last workflow ships.
Often built alongside

Would this pay in your business? Let's find out first.

We don't open with a build. We open with a free first call about how your business runs today. If this isn't where your numbers say the money is, we'll tell you what is, and you can have it in writing as a free AI Opportunity Report.

Agency or consultancy with a client who needs this? We build it under your brand →

Anthracite AI builds smart websites, AI receptionists and AI-powered CRMs for small and mid-sized businesses, and does AI consulting. Based in Charlotte, NC, it works with businesses anywhere in the US.