Anthracite AI
For home builders & developers

Every buyer who fills out your form hears back in 60 seconds.

We wake up the leads already in your sheet, answer every new inquiry in under a minute, and follow up until they book a tour.

  • Free for 30 days
  • 5 tours or you owe nothing
  • Works with your sheet or CRM
Book your first call →Text the demo community ↓

We run three pilots at a time.

The same buyer, three forms, no reply. Then the same inquiry, answered in 42 seconds.

Sound familiar?

Your buyers aren’t cold. They’re waiting.

This fall we looked at a luxury developer’s lead sheet.

Every website inquiry landed in a Google Sheet. Someone worked through it by hand, when they had time.

Some buyers had filled out the form two and three times.

42%

of builders never made a single phone call to a web lead in 30 days.

2025 Online Homebuyer Mystery Shop, 50 US builders, via ECI · 2025
0

builders sent a personal email within five minutes. 24% never sent one at all.

2025 Online Homebuyer Mystery Shop, 50 US builders, via ECI · 2025
20%

of builder appointments came from leads that signed up more than 45 days earlier.

Do You Convert, Q3 2025 online sales benchmarks · 2025
What you get

Three jobs your sales team never has time for. Done every day.

Wake up your old leads

Every past inquiry gets a personal note in your voice. The ones still looking book a tour. This is where week one's tours come from.

Email first. Texts only to buyers who opted in on your form.

Example · email to a lead from March

Still looking near Lake Norman?

Her reply, 6 minutes later

Yes! We sold our house. Can we see the Bristol Saturday?

Model tour booked · Sat 11:00

Answer every inquiry in 60 seconds

A text and an email the minute the form comes in, at 9pm on a Sunday too. Questions answered, tour booked on your calendar.

Try it: you're a buyer who just asked about the Hartwell plan. Cedar Ridge by Larkfield Homes is a demo community; the assistant is live.

Live demo
9:41
C
Cedar Ridge
Text Message · simulation
Today
Hi! This is Cedar Ridge by Larkfield Homes 👋
3 messages left

Follow up until they book or say no

Most buyers don't book on the first message. Every lead gets a steady, useful nudge. A reply stops the sequence and alerts your team.

Minute 1
A text and an email
Day 1
The floor plan they asked about
Day 3
One quick question
Day 7
Model hours this weekend
Day 14
A new quick move-in home
Day 30
Still looking?
The difference

Your leads today, and with us.

First replyTodayHours, days, or neverUnder 60 seconds
Nights and weekendsTodayWaits for MondayAnswered the same minute
Old leadsTodaySitting in the sheetEvery one contacted, week one
Follow-upTodayWhen someone has timeUntil they book or say no
What's workingTodayA guessA one-page report every week
The offer

A 30-day pilot on your own leads. Free.

We do
  • Connect to your form, sheet or CRM
  • Write every message in your voice
  • Wake up your old leads
  • Answer and follow up every new one
You do
  • Send one export of your leads
  • Join one 30-minute kickoff
  • Show up to the tours
The guarantee

5 booked tours in 30 days, or you walk away and owe nothing.

Short of 5? We keep working, free, until you get there. Or you leave. Your call.

Book your first call →

Three pilots at a time. After the pilot: one flat monthly fee, quoted before you start. Never a share of a sale.

Also included
  • Your website, tested first
    We fill out your form like a buyer and show you what happened.
  • Hot-lead alerts
    Your sales team gets a text the second a buyer is ready.
  • You approve the words
    You sign off on the messages before anything goes live.
  • A weekly one-pager
    Every lead, every reply, every tour booked.
  • You keep everything
    The lead list, every conversation, every message. Even if you leave.
How it starts

Three steps. The first takes 15 minutes.

  1. Step 1

    Book a 15-minute call

    Tell us how leads come in and where they land today.

  2. Step 2

    See your own numbers

    We show you what happened when we filled out your form as a buyer.

  3. Step 3

    Send one export

    Your old leads hear from you in week one. New ones from the next form fill.

Common questions

What owners ask before they commit.

Does it work with our CRM, or a Google Sheet?
Yes, it works with what you already use: a Google Sheet, Lasso, HubSpot, BuildTopia, Zapier or a shared inbox. Your sales team doesn't learn a new system; leads, replies and booked tours land where they already look.
What does it cost after the 30 days?
The first 30 days are free, and if we haven't booked you 5 tours you walk away and owe nothing. After that it's a flat monthly fee, quoted on the first call before you start, and never a percentage of a sale. Cancel anytime.
Will it sound like a robot?
No. You approve the messages and the rules it follows before anything goes live, and it writes the way your best sales counselor texts. Text the demo community on this page and judge for yourself.
Is it legal to text our leads?
Yes, when the person asked you to contact them, which is everyone who filled out your form. We text only people who opted in on your form, email first on older leads, honor every STOP instantly, and never make AI voice calls to old leads.
We already have an online sales counselor. Do we need this?
It makes your counselor faster, not redundant. It answers the 9pm and Sunday inquiries in a minute, books the tours, and hands your counselor warm buyers instead of a stack of cold forms.
Why is it free?
Because the fastest way to earn your business is to show it working on your own leads. We take three builders at a time so every pilot gets our full attention.

Your next buyer is already in your sheet.

Free for 30 days. 5 tours or you owe nothing. Three pilots at a time.

Book your first call →

Anthracite AI builds smart websites, AI receptionists and AI-powered CRMs for small and mid-sized businesses, and does AI consulting. Based in Charlotte, NC, it works with businesses anywhere in the US.