What is AI search optimization?

AI search optimization is the work of making a business easy for AI assistants to describe and recommend. It overlaps with classic SEO (fast pages, clear copy) and adds three things: a consistent description of the business across the whole site, pages written so an assistant can quote a sentence verbatim, and structured data that repeats the same facts in a form machines read.

Can you guarantee I'll show up in ChatGPT?

No, and nobody honest can. What we can do is remove every reason an assistant would describe you wrongly or not at all, and measure what the major assistants say about you before and after.

Is this the same as GEO or AEO?

Yes. Generative engine optimization and answer engine optimization are the industry's names for the same work; we use the plain one.

How much does it cost?

It's built into every website we ship at no separate price. As a retrofit on an existing site it gets a fixed quote after the free first call.

Anthracite AI

SolutionsCapability

When someone asks an AI who to call, be the answer.

One consistent description of your business, everywhere assistants read
FAQ pages with sentences an assistant can quote verbatim
Structured data that repeats the same facts in the markup

People search forAI search optimizationshow up in ChatGPTAI visibilityanswer engine optimization

Book your first call →

Built into every site we ship

What we build

One description, everywhere

The same plain sentence about your business on every page, in the markup and in the files assistants read.

Quotable pages

FAQ answers whose first sentence stands alone, so an assistant can quote it without rewriting it.

Structured data

Organization, Service, FAQ and review markup that matches the visible copy exactly.

Measured

We check what the major assistants say about you before and after, and report the difference.

Done on our own site

This site runs on the same rules: one entity sentence on every page, FAQ pages with liftable answers, full structured data, and an llms.txt for assistants. We fixed a real problem this way when an assistant was describing us as English-only.

Read our llms.txt →

Either way, you can read a finished AI Opportunity Report in full before you talk to us — a full worked example →

Common questions

What owners ask before they commit.

What is AI search optimization?: AI search optimization is the work of making a business easy for AI assistants to describe and recommend. It overlaps with classic SEO (fast pages, clear copy) and adds three things: a consistent description of the business across the whole site, pages written so an assistant can quote a sentence verbatim, and structured data that repeats the same facts in a form machines read.
Can you guarantee I'll show up in ChatGPT?: No, and nobody honest can. What we can do is remove every reason an assistant would describe you wrongly or not at all, and measure what the major assistants say about you before and after.
Is this the same as GEO or AEO?: Yes. Generative engine optimization and answer engine optimization are the industry's names for the same work; we use the plain one.
How much does it cost?: It's built into every website we ship at no separate price. As a retrofit on an existing site it gets a fixed quote after the free first call.

Often built alongside

Websites That SellFast, found, booking on its own, and cinematic when it counts.See how it works →

AI Content & VideoListing videos, renders, reels and avatars, made in your brand.See how it works →

Back-Office AutomationsQuotes, reminders, reviews and documents, handled without a person.See how it works →

Would this pay in your business? Let's find out first.

We don't open with a build. We open with a free first call about how your business runs today. If this isn't where your numbers say the money is, we'll tell you what is, and you can have it in writing as a free AI Opportunity Report.

Book your first call →All solutions →

Agency or consultancy with a client who needs this? We build it under your brand →

Anthracite AI builds smart websites, AI receptionists and AI-powered CRMs for small and mid-sized businesses, and does AI consulting. Based in Charlotte, NC, it works with businesses anywhere in the US.